The StrategicPath Portal & eZines are designed to enable you to assess the business benefits of ICT & make better purchasing decisions.
Testimonials and feedback on the Strategic Path
Users & Readers
“I wanted to express what a fantastic product your Strategic Path magazine is – both online and in print. While many, including myself, find the content very useful for market awareness purposes, it is also a solid training tool for my new team members. My new team members are provided a copy of your most recent magazine when they join to assist in their training and development.. Keep up the good work.”
“With a combination of buyer interviews, analyst/ specialist opinions/articles as well as vendor submissions, Strategic Path provides a single point to assess options and opportunities. In addition the combined content provides sense checks on our own efforts along with valuable collateral to enable the more complete construction of internal business cases.”
“I needed to review technology for a call centre IP upgrade and Strategic Path provided a perfect overview of current technology and suppliers.”
“Thank you for publishing Strategic Path. As a liaison between IT Specialists and End Users I find your magazine extremely informative and helpful. It provides background knowledge and contains helpful ‘jargon free’ explanations of how different technologies work. The Case Studies provide useful insights into how others are using IT to enhance their business. Overall your magazine is informative and thought provoking. In my opinion your publication is an essential guide for all growing businesses, bridging the gap between the IT Professional and the average decision makers in what can be a very confusing and costly investment towards their future business operations.”
“Strategic Path has stepped up into a vacant and much needed business and technology space. With informative content going into much more in depth than other media, (Strategic Path) has positioned itself as a key information provider for the market.”
“I just read the 4th edition of Strategic Path. I must commend you and the team, the content and coverage is exceptional.”
“I’ve had a look through your new online media and most definitely it looks impressive, informative and easy to navigate. Looking forward to spending some more time reviewing the case studies and discussion papers.”
“I have now had a closer look at the issue of Strategic Path and I must commend for the excellent quality of the publication. The scope of topics and the range of contributors are first rate.”
“As curriculum designer for TAFE NSW I have found the articles in the magazine very profitable and relevant to the course contents that I am developing. …With fast changing technology, it is impossible for Training Packages to keep up. I have designed NSW courses in Certificate IV, a Diploma and an Advanced Diploma of Telecommunications Networks that specifically address the converging technologies. That is why it was refreshing to get hold of your publication as many of its articles reinforced my convictions about the directions that TAFE NSW was heading in the converging technology area of communications.”
“Your new eZine format is the kind of web technology that everyone should be using but so few are. Previous and alternative options are too invasive or intrusive – combined with the actual information itself, which is excellent, you have created a phenomenal new platform which allows us to access data and provide links for our clients.”
Advisors, Partners & Contributors
“Strategic Path’s publications are excellent resources for data centre managers. I am very impressed with both the printed version of their magazine, and the uniqueness of their online publication. I’ve yet to see another online publication that is as well integrated with plenty of good information and a lot of interactive products.”
“Strategic path has a solid audience and keen interest from the Contact Centre sector. I received an overwhelming amount of feedback for the article I wrote, so clearly people do read it. I have found the relationship with Strategic Path to be very positive.”
“How exhilarating for Strategic Path to have such a powerful and meaningful voice in our industry! Their platforms are a refreshing welcome to our industry that has so much to offer. Strategic Path is an outstanding resource for those who want to be in the know and to drive the game. Strategic Path is tuned into the needs and interests of the IT industry’s multifaceted and diverse community. They understand the symmetry between business and IT in all of the markets they cover.”
“Strategic Path offers very comprehensive reporting, a nice blend between a magazine and a very focused text book on major issues facing the enterprise today. It’s a great publication that fills a gap in the marketplace. The articles cover the “hot” topics in the industry and help demystify some of the emerging trends.”
“Informative, easy to read magazine broken up into logically defined sections targeting key IT sectors. Great on the case studies.”
“I wanted to congratulate you on The Strategic Path. It’s an in-depth read! There is a gap to be filled in the technology magazine market and you are filling it.”
“Many analyst firms continue to repeat messages about ‘the market being confused’, but I’d rather highlight a solution instead. Publications like Strategic Path play an important part to help address that problem by creating a balanced playing field for vendors, service providers and industry analysts to voice their opinions and most importantly, educate the market.”
“Strategic Path delivers a valuable resource for business and technology decision makers. By reporting how the convergence mega-trend is affecting Australian organisations, it succeeds in aligning strategic directions with tactical outcomes. That alignment offers the key to making better decisions.”
“The latest issue looks great. Strategic Path has found a niche in the industry and become a must read publication. It offers a good mix of articles that provide practical advice as well as strategic direction.”
“Change is constant, especially in technology application and information asset management. Strategic Path is an essential tool to assist top management in understanding how technology can be applied in order to leverage greater efficiency, accomplishment and profitability. We are very proud to be associated with such a valuable publication.”
“In a market cluttered with products and marketing messages, it is refreshing to find a publication dedicated to the big ideas and challenges behind the application of technologies.”
“It’s brilliant”
Clients & Sponsors
“As we continue to examine the return on our marketing investment, Strategic Path remains very high on our list of "must-do" activities. The targeted focus on both the technologies and buying communities has made Strategic Path a great investment. The continued development of the online portals also provides a great opportunity to couple targeted lead generation activities with general awareness and thought leadership - something which is unique in the Asia market today.”
“Strategic Path has been an incredibly positive investment for 3D Networks. Having tried, and wasted, lots of time and money on trade mags, general industry publications and associated events, we really started to minimise our investment in magazine related activity. It never resulted in leads and rarely allowed us to really differentiate our brands from everyone else’s “ads and editorials”. Strategic Path’s approach is so unique, the eZine is amazing and allows such a diversity of content that it really allows 3D to stand out from the crowd and demonstrate to potential customers why we are different. Having now made a significant commitment to Strategic Path I can happily report feedback and outcomes have been exactly what we were looking for. I would strongly recommend Strategic Path as an essential part of any organisation’s media activity if they are seeking to drive a differentiated message and really stand out from the crowd in this bland and commoditised IT world.”
“Strategic Path is going in leaps and bounds and I feel it has definitely helped Aspect’s profile across our three issue campaign this year. I will be recommending we continue next year. This is also helped greatly by your high quality client relationship management and quantifiable reporting that assists in the justification of marketing spend.”
“Strategic Path Magazine has fast become the best publication within its category. The articles are informative, balanced and comprehensively cover the issues and topics of the day. Coupled with their ground-breaking online eZine, it is hard to find a better resource of views, opinions and information on the ever changing world of IT& T.”
“The marketing team at AAPT has been very impressed with the Converging Communications issue and based on that very happy to have invested and be involved in four consecutive issues so far. The magazine is high quality and great content. In addition the client service and relationship management was great.”
“Strategic Path has positioned itself as a key information provider for the Data Centre market in ANZ and is helping Rittal improve the awareness, understanding and benefits of our solutions and systems.”
“We all think it’s a great initiative – you delivered exactly as you said you would.” MARKETING DIRECTOR, CISCO (ANZ) (MULTIPLE ISSUE PLATINUM SPONSOR)
“Strategic Path is an excellent resource for a fast paced world. It presents modern business with logical and current reporting of key technology issues. Strategic Path is a view and a voice for the boardroom, not just another industry mouthpiece.”
“It is a targeted magazine about convergence – the only one of its kind so it’s very useful. The client service and relationship was excellent – a dream. Responsive, helpful and professional. The overall feedback from our sales channels was good.”
“Strategic Path presents a high quality publication both on-line and in print. I like the interactive nature of the on-line editions with the options to download podcasts, write to the author, and include video and web-links on our pages.”
“Strategic Path offers very comprehensive reporting. It’s a great publication that fills a gap in the marketplace. The articles cover the “hot” topics in the industry and help demystify some of the emerging trends. It’s definitely the sort of publication you start to read then put on the shelf to pick up again at a later stage.”
“You are on track to become a major resource for IT & T convergence. The content is targeting the technology of communications on a conceptual and investment basis. I think this is the way customers think and so the content, in my opinion, is right on target. The client service and after sales cycle was nothing short of excellent.”
“We’ve already picked up sponsorship leads from the advert placed in your most recent edition”
“I love what I have read and seen in the magazine.”
“As a sponsor of Strategic Path, we have been impressed with the high quality nature of the publication both in the printed format and the highly interactive on line version. Feedback from our partners and customers has been extremely positive and we have noticed an increased profile of our brand since sponsoring. The staff at Strategic Path have also been very helpful and proactive making the whole experience seamless and straight forward.”
“Based on our initial involvement and feedback from our team and channels, Alcatel-Lucent has chosen “The Strategic Path” as our major media platform to promote our strength in IP Telephony and Enterprise Communications. This is the publication to be involved in and is by far the leader in the market in terms of quality and educational content. The client relationship is consultative and second to none. We are committed to this space and also to this initiative.”
“Strategic Path captures the key issues facing the industry at the moment. From a customer perspective, the analysis and insight offered is tangible and balanced.”