When it comes to handling customers, not everybody has the same ideas. Marketing people may want to launch an exciting promotion to bring in new customers, but the likely flood of calls to the company contact centre requires close co-ordination with th...
Over the past three editions, I have explored several large issues that impact on our industry, on our agents and on the customers that contact centres serve. One of the themes considered in May was the impact of stress in the contact centre, especiall...
In recent years we have seen an international explosion of contact centres and outbound sales and marketing. In India, centres have as many as 25,000 seats, and there has also been increased interest and expansion into the Philippines and other parts o...
Building a major communications network is always challenging, but it’s doubly difficult when you’re trying to do it in the remote reaches of far north Queensland. Angus Kidman looks at how the Cape York Digital Network overcame its technic...
In 1995, Michael Treacy and Fred Wiersema wrote The Discipline of Market Leaders. In it, they describe three strategic pathways that enterprises can take in order to achieve market dominance. These pathways are operational excellence, product leadershi...
Making the most of VoIP
IP PBXs are starting to dominate the enterprise equipment market. But TDM trunking remains the norm, unnecessarily limiting the advantages business customers can realise from IP voice in both capabilities and cost. The answer...
Making the most of video
By Ira M. Weinstein, Senior Analyst and Partner at Wainhouse Research
Visual communications and videoconferencing are entering the mainstream as companies seek more cost-effective, efficient ways to conduct business. As a...
How the internet is pushing out and opening up the frontiers of organisational knowledge
Dr Steve Hodgkinson,
Public Sector Research Director, Ovum
Frontiers are interesting places: historically, the buffer zone between civilisation and wilderne...
An evolving landscape in which customers are being exposed to a variety of communication channels is pushing contact centres to reinvent themselves
By Audrey WILLIAMS, Frost & Sullivan
Web 2.0 represents a new phase of collaborating, sharing ...
Helpful hints on how to build capacity and retain business through current proven and tested support methodologies
By Ben Oxford, CCMA Marketing and Communications Director
Questions are often asked about whether to specialise or to multiskill an...
For unified communications success
The best approach for your business
By Marty Parker, Principal, UniComm Consulting, Co-founder UCStrategies.com
Unified communications (UC) is now a proven business tool. Since the Strategic Path articles in ...
Strategic Path talks to Marc Robins, President of SIP Forum LLC
SP: Can you describe briefly the role of the SI P Forum and your position within it?
MR: The SIP Forum was founded eight years ago as a non-profit IP communications industry associat...
Latest IT Developments and their Adoption
By Don Van Doren Principal at UniComm Consulting & President of Vanguard Communications
The contact centre industry is settling, mostly gracefully, into middle age. Over the past decade, we’ve see...
VOIP Express
Strategic Path interviews Mark Jones, Infrastructure Manager at Corporate Express about his company’s recent IP Telephony upgrade that was implemented quickly and is providing a lasting productivity boost.
Having been a succe...
Remote
Stephen Withers investigates the hard and soft issues affecting building a remote workforce.
During the last few years, suppliers of contact centre systems have been promoting the benefits of virtual contact centres that can accommodate ...
Satisfying Knowledge
Knowledge Crush – it’s a term being used to describe coping with constantly changing data and the sheer volume of information received and assimilated by contact centre agents on a daily basis.
If you’re ca...
It’s all about the service
Global trends in Contact Centre Communications are displaying evidential support that agent assisted communications (Voice) are swinging once again to be the predominant players as a global contact centre industry...
Live or die by your customer service
In the 21st century quality customer service will increasingly depend on the intelligent deployment of IP-based systems as everything - voice, email, chat, video - becomes just another application on the networ...
Unleashing IP in the call centre
By Kirsten Marsh, Strategic Path writer
Intelligent IP applications
Real-time performance monitoring and analysis
Remote call centres
The hosted option
Today’s enterprises are inc...
Today, organisations of every size face a host of challenges. Pressure to deliver richer IT services while adapting to market, technology and organisational change is challenging IT departments to create more agile infrastructures that can keep pace wi...
Philip Goldie, Director,
Enterprise Product Marketing,
Nortel, Asia answers our questions
SP: A lot of terms are now being brought to market – and with them some confusion – does Nortel see a difference between unified communications a...
All too frequently, companies implement call routing solutions, outbound diallers and siloed performance optimisation products, such as campaign management or quality monitoring, in their contact centres with no real coordinated strategy for making the...
Setting and Achieving World-Class Performance Standards
How Your Organisation Can Create Opportunities to Excel, Drive and Reinforce Customer Service
By Rajeev Venkat, Director, Solutions Marketing, Verint Witness Actionable Solutions
Customers ...
A Global Look at the Exploding ‘Culture of Connectivity’ and Its Impact on the Enterprise
Romina Aducci
Pim Bilderbeek
Holly Brown
Seana Dowling
Nora Freedman
John Gantz
Abner Germanow
Takashi Manabe
Alex Manfrediz
Shalini Verma...
Unified Communications Support Multiple Business Process Improvements
by Elizabeth Herrell
with Brownlee Thomas, Ph. D. and Rachel Batiancila
for IT Infrastructure & Operations Professionals
Executive Summary
Unified communications (UC) ...
Implementing videoconferencing can be a difficult task for many businesses, but by taking a serviceoriented approach, you can get all of the benefits without the cost and the complexity. ServicePoint’s Video-asa- Service (VaaS) offerings allow yo...
Integrating its communications systems onto a single platform has enabled pay TV provider Austar to reduce its call centre costs while also improving service levels to customers. How did it achieve that feat and what lessons have been learned?
Over ...
…and where performance optimisation solutions come into the picture
By Michael Stelzer, Aspect Software, Country Manager, ANZ
The business world is on a quest to break down information silos, and for good reason: when more people have acc...
Leveraging your most reliable focus group
By Diego Lomanto, Senior Analytics Solutions Marketing
Manager, Verint Witness Actionable Solutions
Is your organisation brave enough to flip conventional thinking on its head and develop marketing, sal...
Section 1: Introduction
To be competitive in today’s real-time world requires greater business agility than ever before. Organizations and their people are working faster, and have to respond ever more quickly and effectively to real-time busi...
Guidelines for Success in Deployment and Solution Optimization
Section 1: Executive Summary
Although Unified Communications (UC) is a term that’s frequently heard these days, finding clear – or even consistent – definitions can...
Unified Communications – Talk of the Town
Everyone is talking about unified communications. But, how they are defining it and why they are considering implementing it varies from enterprise to enterprise. Many unified communications strategies...
Market forces are quickly re-shaping the strategic path of customer care
by Scott Rowan, Customer Interaction Solutions Team Leader at Cisco.
For the first time, the quality of customer experiences is the number one issue in the minds of CEOs (NYSE...
Why you need unified communications in your call centre.
By Michael Stelzer, Aspect Software, Country Manager, Australia & New Zealand
On March 10 2008, Aspect Software issued a press release announcing that it is re-positioning the company&rsq...
Workforce Optimisation: The Strategy Defined
What is workforce optimisation? You can search through many documents about workforce optimisation without ever encountering a succinct definition. This is typical for a term that rightly describes a ...
Optimising workforce optimisation
Strategic Path (SP): Do you think the Australian market for large enterprise workforce optimisation systems, such as those offered by Verint, has reached maturity? Where might any remaining growth come from in t...
Voice of the customer: Putting consumers at the forefront
By Oscar Alban, Principal Global Market Consultant, Witness Systems
Customer opinions and the internet
Perception versus reality: It may be worse than you think
Putting v...
Why should I invest in an IP contact centre?
By Alcatel
Maximising the efficiency of customer relations
Unchaining the call centre agent
Multi-media opportunities
With the after-effects of the changes implemented for the new...
Transitioning from PBX to VoIP – gain without the pain
As business realises the benefits of VoIP for corporate telephony one company is making life easy by manufacturing wireless headsets to take both conventional and IP phone calls.
A...
Evolving the contact centre into a strategic asset
Exclusive interview with Agnes Sheehan, Director of Telstra’s Contact Centre & Collaboration Solutions Group
SP: How long has Telstra been involved in the call centre space?
AS: Telst...